“Never forget that Google collects data for a commercial purpose. It is not a public archive. Besides this, the Google search engine is getting more and more ‘polluted’, coming up with useless and predictable search outcomes.” – Lovink
As you type, Google’s algorithm predicts and displays search queries based on other users’ search activities and the contents of web pages indexed by Google. (ref)
Not everyone sees the same suggestions; it can depend on location and language.
Popularity is also a factor, but some less popular searches might be shown above more popular ones, if Google deems them more relevant. (ref)
Google Autocomplete also has what the company calls a “freshness layer.” If there are terms that suddenly spike in popularity in the short term, these can appear as suggestions, even if they haven’t gained long-term popularity. (ref)
Things about nationality (not religion though) are removed from “suggestions”, as are:
– Hate or violence related suggestions
– Personally identifiable information in suggestions
– Porn & adult-content related suggestions
– Legally mandated removals
– Piracy-related suggestions
The following is my experiment in our collective mindset, with “suggestions” made by the Google search engine, documented for the past three years… and ongoing.
References (to explore)
Murphy, Samantha 2012. How a Google Search Travels Around the World [INFOGRAPHIC] http://mashable.com/2012/06/13/google-search-infographic-2/
Beall, Jeffrey. 2010. How Google uses metadata to improve search results. The Serials Librarian 59(1): 40–53. Taylor & Francis Group. Link.
Google Autocomplete: http://support.google.com/websearch/bin/answer.py?hl=en&answer=106230
Blachman, Nancy and Jerry Peek. 2011. Google Guide. Part II: Understanding Results. Cached Pages. http://www.googleguide.com/cached_pages.html Posted December 28, 2011.
Google Guide. 2007. http://www.googleguide.com/google_works.html Google Help Forum. http://www.google.com/support/forum/ Google. Technology overview.
Keen, Andrew. Interview with Siva Vaidhyanathan about The Googlization of Everything: How one company is disrupting commerce, culture, and community. SXSW. Link